Social Media, friend or foe?

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Yesterday was Social Media Day, and with the popularity of Social Media increasing you should now more than ever ensure you have some kind of presence on social media. Whilst setting up your social platforms, you should have an idea of your target audience, why people would want to follow you and what interesting content can you continuously produce to keep your followers interested.

Here are some reasons why you should be involved in social media –

Facebook:

  • 1.23 billion monthly users
  • 757 million log on daily
  • 24 million of those are British

Twitter:

  • 255 million monthly users
  • 500 million tweets sent per day
  • Fastest growing demographic is 55-64 year olds

LinkedIn:

  • Over 200 million users
  • 35% users go on daily
  • 2.7 million business pages

Google+:

  • 359 million monthly users
  • 1 billion enabled accounts
  • 33% growth rate per year

YouTube:

There are different ways to promote your business through YouTube. Whether you upload videos about your products and how to use them, or video testimonials giving people information about your business through speech rather than text.
With over 2 billion views a day, YouTube is the second most visited site in the world, making it one of the most important social platforms.

Western Industrial Business Interiors have recently rebranded their social media pages, Facebook, Twitter, LinkedIn, Google+ and their new blog, Wiknow. Why not have a look at what they’ve been up too!

Article compiled by: Laura Pay-Savage

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